The Product Launch Planner

Plan the launch of this product.

Product: [DESCRIBE]
Target and positioning: [DESCRIBE]
Launch goals: [DESCRIBE]
Timeline and resources: [DESCRIBE]

Produce:
1. The pre-launch, launch, and post-launch phases with key activities
2. The messaging and the assets each phase needs
3. The channels and sequence for reaching the audience
4. The internal readiness (sales, support, ops) required
5. The success metrics and the go/no-go checkpoints
6. The most likely launch failure mode and how to avoid it

Make it a runnable plan with owners and timing implied.