The Marketing Plan Builder

Build a marketing plan for the coming period.

Business and product: [DESCRIBE]
Goals: [REVENUE, LEADS, AWARENESS — BE SPECIFIC]
Budget: [AMOUNT OR RANGE]
Target and positioning: [DESCRIBE]
Timeframe: [PERIOD]

Produce:
1. The objectives, made measurable
2. The target audience and core message
3. The channel and tactic mix, with rationale
4. A phased timeline/calendar
5. The budget allocation across channels
6. The metrics and how I'll know it's working

Tie every tactic back to a goal — cut anything that doesn't serve one.