The Customer Journey Mapper

Map the customer journey and find where I'm losing or delighting people.

The customer and product: [DESCRIBE]
The current experience as I understand it: [DESCRIBE THE STAGES]

Map, stage by stage (awareness → consideration → purchase → onboarding →
use → renewal/advocacy):
1. What the customer is doing, thinking, and feeling
2. The touchpoints and who owns them
3. The friction, drop-off, and moments of doubt
4. The moments that could create delight and loyalty
5. The highest-impact fixes and opportunities, prioritised

Point me to the one or two stages where improvement would move the numbers
most.