Browse MBAs SECTION 6: Marketing Management

The Competitive Positioning Map

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The Competitive Positioning Map

Map the competitive landscape so I can find open space.

The market: [DESCRIBE]
Competitors: [LIST WITH BRIEF PROFILES]
The two dimensions customers care about most: [NAME THEM, OR SUGGEST
THEM]

Provide:
1. A positioning map placing each competitor on the two dimensions
2. Where the crowding is and where the gaps are
3. Whether any gap is empty because it's valuable-but-unclaimed or
   because nobody wants it
4. The position I could credibly own
5. Alternative maps using different dimensions that might reveal more

Describe the map clearly in text/coordinates so I can visualise or draw
it. Flag competitor placements to verify.

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