The Go-To-Market Strategy Builder

Build a go-to-market strategy for this product/launch.

Product: [DESCRIBE]
Target customer and positioning: [DESCRIBE]
Resources and timeline: [DESCRIBE]
Sales motion: [SELF-SERVE / INSIDE SALES / FIELD / PARTNER / MIX]

Produce:
1. The target beachhead and the expansion path
2. The core message and value proposition for the launch
3. The channel and sales motion that fits the price and customer
4. The pricing and packaging for launch
5. The metrics and milestones that define early success
6. The biggest GTM risk and how to de-risk it

Make it a plan someone could start executing on Monday, not a strategy
essay.