The Marketing Mix Planner

Build the marketing mix (the 4Ps, plus service Ps if relevant) for this
offer.

Product/service: [DESCRIBE]
Target segment and positioning: [DESCRIBE]
Constraints: [BUDGET, CHANNELS AVAILABLE, COMPETITIVE CONTEXT]

Work through:
1. Product — features, packaging, and the offer that fits the position
2. Price — level, structure, and how it signals and captures value
3. Place — the channels and how the customer buys
4. Promotion — the message and the mix of ways to communicate it
5. (If services) People, Process, Physical evidence

Ensure all elements reinforce the same positioning — flag any that
contradict it.