Browse MBAs SECTION 6: Marketing Management

The Customer Persona Builder

3 fill-in slots · from The AI Prompt Handbook for MBAs

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The Customer Persona Builder

Build a practical buyer persona I can use to guide marketing and product.

The customer type: [DESCRIBE WHAT YOU KNOW]
My product: [DESCRIBE]
Context: [B2B / B2C, PURCHASE PROCESS]

Provide a persona with:
1. Who they are (role/situation, goals, day-to-day reality)
2. The job they're hiring my product for
3. Their pains, fears, and objections
4. How they discover, evaluate, and decide (and who else is involved)
5. The messages and channels that will reach them

Keep it grounded and decision-useful — mark anything speculative as [TO
VALIDATE WITH RESEARCH].

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