Browse MBAs SECTION 6: Marketing Management

The Value Proposition Designer

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The Value Proposition Designer

Design a compelling value proposition for this offer.

Product/service: [DESCRIBE]
Target customer and their situation: [DESCRIBE]
The job they're trying to get done: [DESCRIBE]
Alternatives and their shortcomings: [DESCRIBE]

Provide:
1. The customer's key jobs, pains, and gains
2. How my offer relieves specific pains and creates specific gains
3. A crisp value proposition statement
4. The proof points that make it believable
5. The one benefit to lead with for this customer

Anchor it in what the customer actually values, not the features I'm proud
of.

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