Browse MBAs SECTION 6: Marketing Management

The Positioning Statement Writer

9 fill-in slots · from The AI Prompt Handbook for MBAs

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The Positioning Statement Writer

Write a sharp positioning statement for my product.

Product: [DESCRIBE]
Target customer: [DESCRIBE]
Main alternatives: [WHAT THEY USE INSTEAD]
My real differentiation: [DESCRIBE]

Provide:
1. A positioning statement (for [target], who [need], [product] is the
   [category] that [benefit], unlike [alternative], because [reason])
2. Two or three alternative angles that emphasise different strengths
3. The single most ownable, credible, and relevant position
4. What this positioning commits me to (and rules out)
5. How to express it in customer-facing language

Make it specific and defensible — no "high quality, great service"
mush.

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