Browse MBAs SECTION 6: Marketing Management

The Market Segmentation Builder

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The Market Segmentation Builder

Segment this market so I can decide who to focus on.

The market/category: [DESCRIBE]
My product or capability: [DESCRIBE]
What I know about buyers: [DESCRIBE]

Provide:
1. Several distinct, meaningful segments (by need, behaviour, value, or
   firmographics — whichever fits)
2. For each: size (rough), needs, willingness to pay, and how to reach
   them
3. Which segments are most attractive and why (size × fit × access ×
   competition)
4. The segments that look attractive but are traps
5. A recommendation on where to focus first

Use real segmentation logic (needs and behaviour), not just demographics.
Flag sizing figures to validate.

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