Browse MBAs SECTION 5: Macroeconomics & the Global Economy

The Downturn Playbook Builder

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The Downturn Playbook Builder

Build a recession/downturn playbook for my business before I need it.

Business: [DESCRIBE — REVENUE MODEL, COST STRUCTURE, CASH POSITION,
DEBT]
Vulnerabilities: [WHAT WOULD HURT MOST IF DEMAND FELL 20-30%]

Produce:
1. Early-warning indicators specific to my business and market
2. A tiered response plan (mild slowdown vs severe recession) with
   triggers
3. Cost actions ranked by reversibility and pain
4. The things to protect at all costs (key people, core customers, cash)
5. The offensive moves a downturn opens up (cheap talent, weakened
   rivals, acquisitions)

Frame it as a plan I prepare now and execute calmly, not panic later.

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