Browse MBAs SECTION 5: Macroeconomics & the Global Economy

The Business Cycle Positioner

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The Business Cycle Positioner

Tell me where we likely are in the business cycle and how to position my
business.

The economy/region: [DESCRIBE WHAT YOU'RE SEEING — VERIFY CURRENT DATA]
My business: [DESCRIBE — CYCLICAL OR DEFENSIVE, COST STRUCTURE, BALANCE
SHEET]

Provide:
1. The likely cycle phase (expansion, peak, contraction, trough) and the
   evidence
2. What typically happens next and the signposts to watch
3. How a business like mine usually fares in this phase
4. The moves that fit the phase (build cash, invest, hire, hold)
5. The mistake most businesses make at this point in the cycle

Be clear this is a read, not a forecast — and that timing cycles precisely
is impossible. Focus on positioning, not prediction.

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