The Peak-Load Pricing Advisor

Advise on pricing when my demand and capacity vary by time.

The business: [DESCRIBE — WHERE DEMAND PEAKS AND TROUGHS]
Capacity constraint: [DESCRIBE]
Current pricing: [FLAT / VARIABLE]

Provide:
1. Why uniform pricing is inefficient when capacity is fixed and demand
   varies
2. How to price higher at peak and lower off-peak to smooth demand and
   fill capacity
3. The economic logic (peak users should bear more of the capacity cost)
4. The customer-perception and fairness risks and how to manage them
5. A concrete peak/off-peak structure for my situation

Show how time-based pricing both raises revenue and uses capacity better.