Browse MBAs SECTION 4: Managerial Economics

The Pricing Power Assessor

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The Pricing Power Assessor

Assess how much pricing power I actually have and how to build more.

My product and market: [DESCRIBE]
Competitors and substitutes: [DESCRIBE]
Customer alternatives and switching ease: [DESCRIBE]

Provide:
1. An honest read on my current pricing power (weak / moderate / strong)
   and why
2. The forces limiting it (substitutes, competition, buyer power,
   commoditisation)
3. The levers that would increase it (differentiation, lock-in, brand,
   scarcity)
4. The near-term pricing moves my current power supports
5. A plan to build more pricing power over time

Ground it in the economics of my specific market, not general advice.

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