Browse MBAs SECTION 4: Managerial Economics

The Economic Moat Analyzer

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The Economic Moat Analyzer

Assess whether this business has a durable competitive advantage — an
economic moat.

The business: [DESCRIBE]
Its apparent advantages: [DESCRIBE]
The competitive context: [DESCRIBE]

Evaluate each potential moat source:
1. Cost advantages (scale, process, location, access)
2. Switching costs and customer lock-in
3. Network effects
4. Intangibles (brand, patents, licences)
5. Efficient scale in a limited market

For each: is it real, how wide, how durable, and what could erode it? End
with a verdict on whether this advantage will still be here in five years,
and the biggest threat to it.

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