The Market Entry Economist

Assess the economics of entering this market.

The market: [DESCRIBE — SIZE, GROWTH, STRUCTURE, INCUMBENTS]
My entry: [PRODUCT, POSITION, RESOURCES]
Entry barriers: [CAPITAL, SCALE, BRAND, REGULATION, NETWORK EFFECTS]

Analyse:
1. The height and nature of the entry barriers
2. How incumbents are likely to respond to entry
3. The scale I'd need to reach to be viable, and how long that takes
4. Where I could enter at the edge and expand, vs a costly frontal
   assault
5. The economic verdict: attractive, marginal, or trap

Be realistic about incumbent retaliation and the minimum viable scale —
that's where entry plans usually break.