Browse MBAs SECTION 4: Managerial Economics

The Switching Cost & Lock-in Analyzer

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The Switching Cost & Lock-in Analyzer

Analyse the switching costs in my market and how to use them.

My product and the alternatives: [DESCRIBE]
What it takes for a customer to switch: [MONEY, TIME, LEARNING, DATA,
INTEGRATION, RISK]

Provide:
1. The real switching costs facing my customers, ranked
2. Whether they favour me (retention) or trap my customers with a rival
3. Legitimate ways to raise switching costs that also add value
4. How to lower switching costs for customers I'm trying to win from
   rivals
5. The line between healthy stickiness and resented lock-in

The aim is durable retention that customers don't hate me for — flag where
lock-in becomes a churn risk once they're free.

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