The Behavioural Economics Applier

Apply behavioural economics to improve how I present this choice to
customers or employees.

The decision I want to influence: [DESCRIBE]
The audience: [DESCRIBE]
Current framing/design: [DESCRIBE]

Provide:
1. The behavioural levers that apply here (defaults, anchoring, social
   proof, loss aversion, scarcity, framing)
2. Concrete changes to the choice architecture, with examples
3. The likely effect of each and which to try first
4. The ethical line — nudging vs manipulation — and how to stay on the
   right side of it
5. How to test whether it actually works

Keep the recommendations honest and reversible; I want better decisions,
not tricks that erode trust.