Full Funnel Messaging

Create consistent messaging across a full marketing funnel.

Product: [WHAT YOU SELL]
Target audience: [WHO]
Main value proposition: [CORE PROMISE]

Create messaging for each stage:

1. AWARENESS (they don't know you)
   - Ad headlines
   - Social hooks
   - Content topics

2. CONSIDERATION (they're researching options)
   - Landing page messaging
   - Email sequence themes
   - Comparison positioning

3. DECISION (they're ready to choose)
   - Sales page key points
   - Objection handling
   - Social proof focus

4. RETENTION (they've purchased)
   - Onboarding messaging
   - Upsell positioning
   - Referral request

Ensure consistent voice and promise across all stages.