Browse Marketing & Sales SECTION 4: Advertising Copy

Retargeting Ad Copy

4 fill-in slots · from The AI Prompt Handbook for Marketing & Sales

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Retargeting Ad Copy

Write retargeting ad copy for [PRODUCT/SERVICE].

Who we're retargeting: [PAGE VISITORS/CART ABANDONERS/VIDEO VIEWERS/etc.]
What they already know: [WHAT EXPOSURE THEY'VE HAD]
Barrier to conversion: [WHY THEY DIDN'T BUY/CONVERT]

Create 3 retargeting angles:

1. Reminder + new reason
   - Remind them what they looked at
   - Give them a new angle to consider

2. Objection handler
   - Address the likely reason they didn't convert
   - Provide reassurance

3. Urgency/scarcity
   - Limited time offer
   - Social proof that others are buying

For each, provide:
- Ad copy
- Headline
- CTA

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