Browse Legal Professionals SECTION 5: Client Communication & Practice Development

The Pitch & Proposal Writer

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The Pitch & Proposal Writer

Draft a proposal for legal services.

Prospective client: [DESCRIBE]
Their problem: [DESCRIBE]
What they have asked for: [DESCRIBE]
Our relevant experience: [DESCRIBE]
Competitors likely pitching: [DESCRIBE]
Their probable decision criteria: [DESCRIBE]

Structure:
1. Our understanding of their situation — demonstrating we listened
2. What they actually need, which may differ from what they asked
   for
3. Our approach, in stages
4. Team and why these people
5. Relevant experience, framed as their problem solved before
6. Fee proposal and what drives cost
7. Timeline
8. Why us — three specific reasons, no generic claims

Rules:
- No claims about capability I have not given you
- Do not describe experience we do not have
- Cut every sentence that any firm could write
- Lead with their problem, not our credentials

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