Brand Perception Research

Create a brand perception research plan for my [BUSINESS TYPE]:

Business name: [NAME]
Years in business: [NUMBER]
Current positioning: [HOW YOU POSITION]
Concerns: [WHAT YOU WANT TO UNDERSTAND]

Research plan:

1. Research Objectives
   - What to learn
   - Decisions this will inform
   - Success criteria

2. Brand Awareness Assessment
   - Unaided awareness questions
   - Aided awareness questions
   - Brand recall measurement

3. Brand Perception Mapping
   - Brand attributes to test
   - Competitor comparison
   - Perception vs. intention

4. Brand Association Questions
   - What comes to mind
   - Personality traits
   - Emotional connections

5. Brand Preference Research
   - Preference vs. competitors
   - Purchase intent
   - Recommendation likelihood

6. Research Methods
   - Survey approach
   - Interview questions
   - Social listening methods
   - Review analysis

7. Analysis Framework
   - How to interpret results
   - Benchmarks to use
   - Gap analysis

Deliverables:

- Survey questionnaire
- Interview guide
- Social listening keywords
- Analysis template