Customer Interview Guide

Create a customer interview guide for my [BUSINESS TYPE]:

Interview purpose: [WHAT YOU WANT TO LEARN]
Interviewee type: [CUSTOMER/PROSPECT/CHURNED/NON-CUSTOMER]
Interview length: [MINUTES]
Interview method: [PHONE/VIDEO/IN-PERSON]

Interview guide:

1. Introduction Script
   - Purpose explanation
   - Permission to record
   - Anonymity assurance
   - Warm-up question

2. Background Questions (5 min)
   - About them/their business
   - Relevant context

3. Problem Exploration (10-15 min)
   - Understanding their challenges
   - How they currently solve
   - Pain points and frustrations
   - Impact of problems

4. Solution/Product Discussion (10-15 min)
   - Their experience with solutions
   - What works/doesn't work
   - Ideal solution description
   - [YOUR PRODUCT] specific questions

5. Decision-Making (5-10 min)
   - How they evaluate options
   - What influences decisions
   - Budget considerations

6. Future Needs (5 min)
   - Emerging challenges
   - Wishlist items

7. Closing
   - Any questions for you
   - Thank you
   - Next steps

Interview techniques:

- Follow-up probes
- When to dig deeper
- What to avoid

Also provide:

- Scheduling email
- Thank you email
- Interview notes template
- Analysis framework