Pricing Research Framework

Create a pricing research framework for my [BUSINESS TYPE]:

Product/service: [WHAT YOU'RE PRICING]
Current price (if any): [PRICE]
Competitor pricing: [RANGE]
Cost to deliver: [YOUR COSTS]
Value delivered: [CUSTOMER OUTCOME]

Research framework:

1. Value-Based Analysis
   - Customer value drivers
   - Outcome quantification
   - Value vs. alternatives

2. Competitor Pricing Analysis
   - Price points in market
   - Pricing models used
   - Value comparison

3. Customer Research Questions
   - Price sensitivity questions
   - Van Westendorp questions
   - Willingness to pay methodology

4. Pricing Model Options
   - Model comparisons for [BUSINESS TYPE]
   - Pros/cons of each
   - Customer preference insights

5. Price Testing Methods
   - A/B testing approaches
   - Pilot pricing
   - Survey methods

6. Pricing Psychology
   - Anchoring strategies
   - Tiered pricing options
   - Psychological price points

7. Recommendation Framework
   - Decision criteria
   - Pricing tiers
   - Implementation approach

Also provide:

- Competitor price tracking template
- Price sensitivity survey questions
- ROI calculation for customers