Competitor Analysis Framework

Create a competitor analysis for my [BUSINESS TYPE]:

My business: [BRIEF DESCRIPTION]
Main competitors: [LIST 3-5 COMPETITORS]
What I need to know: [SPECIFIC QUESTIONS]

Analysis framework for each competitor:

1. Company Overview
   - Size and history
   - Target market
   - Market position

2. Products/Services
   - What they offer
   - Pricing strategy
   - Key features/benefits

3. Marketing & Sales
   - Positioning/messaging
   - Marketing channels used
   - Sales approach
   - Content strategy

4. Strengths
   - What they do well
   - Competitive advantages

5. Weaknesses
   - Gaps in offering
   - Customer complaints (from reviews)
   - Vulnerabilities

6. Online Presence
   - Website assessment
   - Social media analysis
   - SEO/content performance

7. Customer Perception
   - Review sentiment
   - Brand reputation

Synthesis:

- Competitive positioning map
- Opportunities (gaps I can fill)
- Threats (where they beat me)
- Differentiation strategy recommendations