Testimonial Request & Guidance

Create testimonial collection materials for my [BUSINESS TYPE]:

What customers buy: [PRODUCT/SERVICE]
Results they typically get: [OUTCOMES]
Who gives best testimonials: [IDEAL TESTIMONIAL GIVER]

Create:

1. Testimonial request email:
   - Appreciate them
   - Explain why feedback matters
   - Make it easy

2. Guiding questions (to get useful quotes):
   - 5 questions that prompt specific, compelling answers
   - Questions that highlight before/after
   - Questions that address common objections

3. Follow-up template:
   - For those who agreed but haven't sent

4. Permission request:
   - To use their name, photo, company
   - Different usage contexts (website, social, ads)

5. Thank you message:
   - After receiving testimonial

Also provide:

- Video testimonial question guide
- Tips for getting specific, usable quotes