Pricing Presentation Script

Create a script for presenting pricing to prospects:

My business: [BUSINESS TYPE]
What I'm selling: [PRODUCT/SERVICE]
Price: [AMOUNT OR TIERS]
Pricing model: [ONE-TIME/MONTHLY/PROJECT-BASED]
What's included: [KEY INCLUSIONS]

Script sections:

1. Pre-price buildup:
   - Summarize value discussed
   - Confirm this solves their problem
   - Set up the investment conversation

2. Price presentation:
   - How to state the price confidently
   - Framing language (investment, not cost)
   - If tiered, how to present options

3. Silence handling:
   - What to say after stating price
   - How to handle the pause

4. Value reinforcement:
   - ROI framing
   - Comparison to alternatives
   - Risk reversal (guarantee, if applicable)

5. Closing:
   - Asking for the sale
   - Handling "let me think about it"
   - Clear next steps

Tone: Confident, not apologetic about price