Upsell/Cross-sell Script

Create upsell/cross-sell scripts for my [BUSINESS TYPE]:

Current purchase: [WHAT THEY JUST BOUGHT]
Upsell offer: [HIGHER TIER/ADD-ON]
Cross-sell offer: [RELATED PRODUCT]
Timing: [AT CHECKOUT/POST-PURCHASE/RENEWAL]

Scripts for:

1. At-purchase upsell:
   - Natural bridge from what they're buying
   - Benefit of upgrade
   - Limited friction add

2. Post-purchase cross-sell (email):
   - "Customers who bought X also loved Y"
   - How it complements their purchase
   - Special offer for existing customers

3. Account review upsell:
   - Review what they're getting from current plan
   - Identify gap or growth opportunity
   - Position upgrade as natural next step

4. Renewal upgrade:
   - Thank for loyalty
   - Show value received
   - Introduce better option

Each should feel helpful, not pushy.
Focus on their additional benefit, not your additional revenue.