Browse Business Analysts Section 4: Analytics & Tracking Requirements

Analytics Tracking Plan for a Feature

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Analytics Tracking Plan for a Feature

Create a complete analytics tracking plan for a new feature.

FEATURE: [Name and description]
BUSINESS QUESTIONS WE WANT TO ANSWER:
1. [Question 1, e.g., "How many users complete the onboarding flow?"]
2. [Question 2, e.g., "Where do users drop off?"]
3. [Question 3, e.g., "Which option is most popular?"]

USER FLOW:
1. [Step 1] → 2. [Step 2] → 3. [Step 3] → 4. [Step 4]

ANALYTICS PLATFORM: [Firebase / Mixpanel / Amplitude / etc.]
EVENT NAMING CONVENTION: [e.g., feature_screen_action]

Produce a tracking plan table with columns:
| Event Name | Trigger | Screen | Parameters | Business Question Answered |

Include:
- Screen view events for each screen in the flow
- Interaction events for key user actions
- Funnel events for conversion tracking
- Error events for failure states
- Timing events if performance matters

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