The Advertising Concept Prompt
3 fill-in slots · from The AI Prompt Handbook for AI Video Generation
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Develop an advertising concept as generated video. Product or service: [DESCRIBE] Message: [ONE SENTENCE] Audience: [DESCRIBE] Duration: [SECONDS] Budget for generation: [DESCRIBE] Produce: 1. Three concepts, each expressed in one line 2. For the strongest: the full shot list 3. Per shot: content, size, movement, duration, purpose 4. How the message lands without narration, if it must 5. Where the product appears and for how long 6. The prompts for each shot Constraints specific to generated video: - No legible text in any shot — text goes in post - No hands interacting precisely with the product - No claims made visually that the product cannot support - No identifiable real people - Design around the shots most likely to fail Then: 7. The concept's biggest generation risk 8. A cheaper version that would still work 9. What must be shot practically rather than generated, if anything
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