Browse AI Video Generation SECTION 8: Commercial & Marketing Video

The Product Shot Prompt

3 fill-in slots · from The AI Prompt Handbook for AI Video Generation

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The Product Shot Prompt

Design a product shot.

Product: [DESCRIBE — form, material, finish, size]
Brand tone: [DESCRIBE]
Where it will run: [DESCRIBE]
Duration: [SECONDS]

Produce:
1. Shot size and angle that flatters this product's form
2. Surface and environment it sits in or on
3. Lighting designed for this material: what reveals its finish
4. Camera movement, if any
5. What motion exists in the shot — product, camera, or environment
6. The prompt text

Material-specific guidance:
7. What this material needs from lighting — reflective, matte,
   translucent, and textured surfaces each need different treatment
8. What will look wrong and how to avoid it

Constraints:
- No hands touching the product. Hand-product interaction does not
  generate cleanly and it is the most common product-shot failure.
- No text or logos on the product — these will not render legibly
  and will look counterfeit
- If the product must be recognisable as a specific real product,
  generated video is the wrong tool. Say so.

Then: the version of this shot that would generate most reliably.

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